Grey Advertising Global

Icelands Football Team Unite to Educate The World about Parkinsons

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Icelands Football Team Unite to Educate The World about Parkinsons Icelands Football Team Unite to Educate The World about Par

    The Icelandic Parkinson's association, Parkinsonsamtökin, football association, KSÍ and Grey sports turn the national players into ambassadors for the good cause 'Sons of Solidarity'

    June 27, 2018

    Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide. 

    Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÍ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity". 

    "Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON. 

    The kick-off of the campaign took place on 7 June 2018: In the last international match before the World Cup against Ghana, the players did not run as SIGURDSSON, FINNBOGASON and Co., but showed their solidarity with a uniform jersey called PARKINSON on the back. 

    During the hymns, they stood arm in arm with Parkinson's patients in the square. A specially produced trailer informed the people in the stadium and on the TV screens about the campaign. 

    In addition to many celebrities, Iceland's President Guðni Th. Jóhannesson also supports the action, which proclaimed himself on "social media" as a "Son of Solidarity".

    News

  • 2019 Projections by John Patroulis, Grey Worldwide Chief Creative Officer 2019 Projections by John Patroulis, Grey Worldwide CCO

    1/29/19

    Read
  • Anna Panczyk named chief executive of Grey London Anna Panczyk named chief executive of Grey London

    1/22/19

    Read
  • Gillette Asks How We Define Masculinity in the #MeToo Era Gillette Asks How We Define Masculinity in the #MeToo Era

    1/14/19

    Read
  • Creative Ideas That Worked in 2018, From Philz Coffee to Volvo Creative Ideas That Worked in 2018

    12/20/18

    Read
  • Here’s What 7 Cannes Lions Jury Presidents Will Look For in 2019 What 7 Cannes Lions Jury Presidents Will Look For in 2019

    1/3/19

    Read
  • All Articles
  • 2019 Projections by John Patroulis, Grey Worldwide Chief Creative Officer 2019 Projections by John Patroulis, Grey Worldwide CCO View
  • Anna Panczyk named chief executive of Grey London Anna Panczyk named chief executive of Grey London View
  • Gillette Asks How We Define Masculinity in the #MeToo Era Gillette Asks How We Define Masculinity in the #MeToo Era View
  • Creative Ideas That Worked in 2018, From Philz Coffee to Volvo Creative Ideas That Worked in 2018 View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.174